BIO /
Who the heck is this guy?
Hi there, I'm Tony.
I'm an award-winning creative director with a passion for insightful ideas and bringing them to life in unexpected ways. As a hands-on leader, I'm known for solving problems and creating memorable work that performs.
Like a Swiss Army knife, I have the versatility to do it all: from providing creative direction, to leading teams or client presentations, to generating culturally relevant ideas. My experience spans both consumer and pharma, with work that’s won awards, new business, and attention.
I create unconventional, multi-platform campaigns that make brands stand out in TV, digital, social, or through experiential activations. I'm passionate about creating buzz-worthy ideas that break through. My work is grounded in insight, driven by craft, and measured by results.
When I'm not filling my notebook with ideas, you'll probably find me playing soccer, getting inspired at art galleries, or planning my next SCUBA diving trip from my place in NYC's the Lower East Side.
Want proof I'll go all in for killer concept? I even starred as a Nosferatu-inspired vampire for White Castle’s Garlic Cheese Slider Halloween campaign (yes, I exploded). Let’s just say I’m not afraid to step in front of the camera — or spontaneously combust — for amazing ideas.
I've helped drive results and take many brands to new places.
Healthcare
Theraflu, Advil, Flonase Sensimist, Cepacol, Airborne, Cialis, Bydureon, Vascepa, Adakveo, Sensodyne, Nicorette, Abreva, Skyrizi, Prolia, Humalog, Ozempic, Eucrisa, Toujeo, Imfinzi, FreeStyle Libre, Evenity, Sunosi, Otezla, Fasenra, Biohaven, Biogen, Veozah, Mavyret, Lybalvi, University Hospitals, Durex, Kisqali, Kevzara, Mucinex, Fasenra, Trulicity
Travel & Luxury
Marriott, Hilton, Amtrak, Disney, Skybus Airlines, El Al, Qantas, Fairmont Hotels & Resorts, Disney, Bernie Robbins Jewelers, Carnival
Financial
Chase, Merrill Lynch, E-Trade,
Duff & Phelps, JP Morgan,
Goldman Sachs, Bright Start, Accenture, CollegeAdvantage,
PricewaterhouseCoopers,
Wolters Kluwer, Huntington Bank,
American Express, TIAA-CREF
Automotive
BMW Motorcycles of Singapore, Bosch, Purolator, Firestone, Mazda, Harley-Davidson, Ford, Toyota,
Motorcycle Hall of Fame & Museum, Germain Auto Dealers, Cadillac, Nissan, Lexus, Mercedes
Alcohol
Dewar’s, Crown Royal, Cointreau, Martini & Rossi, Red Stag, Bacardi, Plymouth Gin, Jim Beam, Hornitos, Sol Beer, Mike’s Hard Lemonade,
B&B, Purity Vodka
Technology & Media
Sony Electronics, NFL, MTV,
Netgear Wireless Extenders,
LG Optimus G2, Comcast Xfinity,
Gogo Inflight Internet, Nokia, Omron, First Data, MSNBC, Verizon, Maxim, Wine Spectator, Showtime, ShowPlace Icon Theatre, SiriusXM,
Microsoft Windows Phone, Samsung
Packaged Goods
Coca-Cola, Proctor & Gamble, Chunky Soup, Quaker Oats, Red Baron Pizza, Pepsi, RC Cola, ZonePerfect, Air Wick, Scotts,
NOS Energy Drink, Resolve, Hartz, Honey Bunches of Oats, Old El Paso, Reese’s, Land O’Lakes, McCormick, International Delight, Hershey’s, Pierless Pet Food, Pagoda Snacks, Cap’n Crunch
Food, Retail & Apparel
Pizza Hut, Perkins Restaurants, Donatos Pizza, TCBY, Mrs. Fields, CVS, La-Z-Boy, Craftsman, Diesel, Land's End, TheManRegistry.com,
CleatSkins, Bed Bath & Beyond,
Chicago Bears
